Finding the best SEO tools for your content and marketing purposes can be frustrating. You want to make sure you are using the best SEO software for your needs while optimizing your content. There are so many choices out there, that it may be difficult to figure out what works best for you through trial and error. In order to be sure your content is organically improving rankings and bringing in traffic, check out our top 5 SEO tools.
Ahrefs is one of the best SEO tools in the industry. They have a lot of great features from crawling your website to helpful tools that help you to find topics that are likely to go viral with their content research tool. The thing that we love best about Ahrefs is using it for backlink research. Their competitive analysis tool and rank tracking tools are extremely helpful for both beginners and SEO experts. They have the largest index of backlinks which makes it easy to monitor backlinks as well as find new opportunities.
Pro Tip: Look up the backlinks of your competitors that rank well. Export the list and go through each backlink they have to see if there is a way you can acquire that same link. Then repeat this process across similar competitors, niches and cities.
If you are struggling with keeping track of the on-site SEO of a large website, Screaming Frog is the perfect website crawler. Screaming Frog crawls and audits your site to extract key on-site data, including Title tags, meta data, internal links, and much more. This tool is great for our fellow SEO geeks because it helps reveal internal architecture issues that we can fix at GR Digital Marketing. On-site SEO can be an easy way to quickly improve your site’s rankings, and Screaming Frog is one of our top choices to do just that.
Although Mongool has a lot of great SEO tools, we’re raving fans of their KWfinder. KWfinder does exactly what the title says, it helps you find great keywords to rank for! There are a ton of keyword tools out there, but this one is our favorite over the slew of other options. For example, on of their competitors, Google Keyword Planner, isn’t always accurate and doesn't give good data on search volume. Secondly, the other competitors don’t allow us to quickly see the true difficulty of ranking for a keyword. KWfinder bundles it all into one view so you can easily search for keywords. It also will come up with similar keywords, their search volume, and how competitive it is on a variety of metrics like domain authority, page authority, inbound links, and content length.
One special tool that should be in your belt is Help a Reporter Out (HARO for short). HARO sends out a daily email which includes questions and interview opportunities from real editors and publishers looking for experts in their domain This creates an excellent opportunity to create content that will increase traffic to your website . HARO is helpful because you can use this to find authors writing about your domain area, match them with your content, and then answer a few questions online or through a short interview over the phone. In addition to getting great publicity on a highly trafficked and authoritative website, you can also win a backlink that is difficult for competitors to replicate. Who said PR had to cost tens of thousands of dollars a month?
HARO is great, but sometimes it’s slow to wait for opportunities to arrive that fit our clients’ needs. This is where JustOutreach comes in. JustOutreach allows you to reach out directly to bloggers, authors, editors, news journalists, and others to write content about about your business. This is a fantastic way to find exposure for your company through the press. Just like their website says, JustOutreach is the perfect way to “find the right people to pitch by searching keywords, competitors, niches, publications and more.”
Navigating the world of SEO is tricky, and sometimes it is best to simply leave it to the professionals, although the list of our top 5 SEO tools you should be using may help. These are excellent tools to help you get started, but we can take your business to the next level. Contact our experts at GR Digital to help your company increase traffic and improve rankings across the board.